Scientists in California claim to have discovered a new jaw-dropping color no human has ever seen before. The catch? You have ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Scientists have claimed to discover a new colour that has not been seen by humans before. The researchers are calling the new ...

Five people have been able to perceive a colour never before seen by human eyes, after researchers used lasers and tracking ...