The multinational ice cream brand is ditching the blue in its logo in favor of brown and opting for a simpler font, with the company's name fully capitalized, and a dot standing in for the hyphen.

The 77-year old ice cream shop is tweaking its logo ... “Baskin Robbins” were printed in a blocky, childish font. In the new logo that playful font is gone, replaced by a crisper version.

Take a careful look at the Cornetto logo the next time you tuck into the ice cream treat ... t just the word 'Cornetto' written in a fancy font. In fact, there's a secret image lurking among ...

Baskin Robbins has been a fan favorite for ice cream lovers for decades, but only now are people noticing a hidden secret in the brand's iconic logo. Burt Baskin and his brother-in-law Irv Robbins ...