Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers ...

At a time when culture moves quickly and content is ubiquitous, Danone is redefining the marketing playbook along with Linqia ...

Influencer marketing, however ... Not use abbreviations or icons as disclosures unless consumers can easily understand them. (For more on the FTC’s guidance on online advertising disclosures ...

An icon in the shape of a lightning bolt. Impact Link Unlike in traditional advertising, in influencer marketing the digital creator will often take the wheel when driving a campaign. For instance ...

vice president of global marketing at the footwear brand. Crocs’ influencer strategy has been led by collaborations that have converted a product once perceived as ugly into a fashion icon. The ...

with the leading influencer marketing agency spearheading the next evolution of AI-driven influencer marketing, high-frequency content distribution and premium brand collaborations. Influencer ...

We’ve all seen influencer posts marked “AD” come across our digital feeds. At first, these posts were revolutionary for capitalizing on social media’s relatability factor to advertise ...

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...

Influencer marketing has nearly doubled since 2019, with more and more brands looking to incorporate it as a part of their marketing strategy. Influencers hold a key power that is a fundamental ...

Influencer and social-media marketing company Later said Friday that it had bought Mavely, a platform known for paying commissions to social-media creators for the sales they directly generate ...

More than 75% of brands have a dedicated budget for influencer marketing, from Coca Cola’s #ThisOnesFor campaign in collaboration with fashion and travel influencers, to Dior’s award-winning ...