An icon in the shape of a lightning bolt. Impact Link Joe Gagliese and Mathew Micheli founded the influencer marketing agency Viral Nation in September 2014. They started the company as an ...

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a ...

An icon in the shape of a lightning bolt. Impact Link Unlike in traditional advertising, in influencer marketing the digital creator will often take the wheel when driving a campaign. For instance ...

The influencer marketing business was worth $9.7bn in 2020 and is expected to grow to $15bn by 2022, with almost half of marketers saying they’re spending more than 20% of their budget on ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

In the bustling world of digital marketing, influencer marketing has emerged as a powerful strategy, weaving together brands ...

Influencer marketing is dead. Creator marketing is here to stay. If you had to name a few influencers and content creators, who would come to mind?

In the era of AI-generated content and ultra-niche micro-audiences, you might think follower count has lost its shine. B ...

Later, an influencer and social media marketing company, acquired social commerce app Mavely for $250 million.

Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of ...

Sharvari’s ‘authenticity and growing influence’ makes her a powerful voice for the Nykaa consumer, the brand has said ...