The answer seems to be that it depends on the brand, the logo, and the circumstances. An infographic (below) from DesignMantic examines how iconic brand logos have changed over the past 100 years, ...

But make no mistake, a timeless logo is absolutely vital for any automaker looking to make its mark. Take Longbow and Perseus, for example. Two new start-ups from Britain are keen to get on the EV ...

A well-designed logo can make a lasting impression, much like the dynamic branding of the Warriors. Traditionally, creating a logo required design experience and expensive tools, which made it ...

There's no more well-known logo from the early days of the web than AOL's running man. In the late 1990s and early 2000s the small blocky icon topped Buddy lists and dial-up screens everywhere and ...

Twitter's bird logo sign, which was removed from the company's former San Francisco headquarters when Elon Musk rebranded it to X, was auctioned off for nearly $35,000. RR Auction said the sign of ...