Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data ...

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

Zach Kitschke is Canva’s global CMO, and as employee No. 5, he has played a pivotal role in building the Canva brand over the ...

Agentic AI has given rise to autonomous systems that learn, adapt, and even communicate with each other. Follow this page for ...

In this landscape, user acquisition (UA) has become a decisive factor in determining success. Traditional methods for creating marketing assets—such as ad copy, visuals and videos—are increasingly ...

Download PDF More Formats on IMF eLibrary Order a Print Copy Create Citation This paper examines the uneven global impact of AI, highlighting how its effects will be a function of (i) countries’ ...

You know, so it's less about the impact of AI as moving in one direction or ... Take a marketer who's been working in that marketing job for 10 or 20 years. Now AI is part of that marketing job. There ...

AI Impact on Jobs: “Stop Hiring Humans”, read a provocative ... underplaying the negative,” said Mark Hass, marketing ...

You know, so it's less about the impact of AI as moving in one ... Take a marketer who's been working in that marketing job for 10 or 20 years. Now AI is part of that marketing job.