New research suggests bio-based ingredient company BioVeritas’ upcycled, clean label bread and tortilla mold inhibitor could be a “fundamental game-changer” on par with how Impossible Burger ...

Nutrition In a head-to-head comparison, here is how the Impossible Burger, Beyond Burger, and a standard 3-ounce 80 percent lean beef burger compare in terms of major nutrients.

Burger King is rolling out the Impossible Whopper nationwide. Dietitians take a look at the ingredients, calories, and nutrition profile of the plant-based burger.

The surprising truth behind meatless burgers' health claims and what you should know about their ingredients, nutrition, and health impact.

The Impossible Burger is a plant-based patty with ingredients and nutrition information provided to help you decide if it's good for you.

If meat is viewed by many vegans as the flesh of dead animals and a symbol of cruelty, does recreating its taste undermine ...

Are burgers made from plants really better for you than real beef burgers? Scientists have found that in most cases, plant-based meat substitutes — or “alt-meat” — can improve some ...

Burger King announced Monday it would launch the Impossible Whopper, made with plant-based patties from Impossible Foods, this week. PAT: Launching into Burger King was a huge deal for us.

From new packaging to a new health label, the plant-based pioneer is reinventing its messaging profile in not so subtle ways. Will it work?

Impossible Foods has always claimed to bleed red, now its label will The brand refresh is the product of a partnership between branding agency Jones Knowles Ritchie and Impossible’s in-house marketing ...