Although you would expect an industrial-strength formula to be ... Unlike most acid-based rust removers, POR-15—short for Paint Over Rust—not only melts away rust, but also preps the metal ...

"We are not art experts at Rust-Oleum, we're paint experts," says Natalie Klemko ... the company primarily marketed to industrial and commercial consumers rather than graffiti artists.

"DIYing should be empowering, not intimidating," said Lori Janssen, Senior Product Manager at Rust-Oleum. "With Low Odor spray paint, we've made the process simpler and more approachable.

The launch, held at an industrial-style creative space with ... "We are not art experts at Rust-Oleum, we're paint experts," says Natalie Klemko, product manager at Rust-Oleum.