After raising $120 million in December, influencer-marketing platform Mavrck is betting on more data-based campaigns and TikTok activations in 2022.

Yello Mobile, the Korean company that gobbled up 61 companies last year and recently raised $100 million, is always hungry for acquisitions, and it's back at the table again after picking up ...

An icon in the shape of a lightning bolt. Impact Link Unlike in traditional advertising, in influencer marketing the digital creator will often take the wheel when driving a campaign. For instance ...

As a public relations professional working in the hospitality and lifestyle sector for over a decade, I’ve watched the state of hotel marketing and PR shift and change many times over. Now, as ...

Brand interest in sponsored content, as opposed to traditional social ads, continues to rise and create opportunities for influencer partnerships.

Social Media Influencer Marketing: Managing Risks Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce ...

Partner Content Runway Influence’s Multi-Million-Dollar Expansion Signals New Era for Influencer Marketing The influencer marketing agency specializes in luxury, fashion, automotive and high-end ...

1 / 3 Influencer Marketing Gains Ground as Global Ad Budgets Tighten Chloé Meley, Maggie Shiltagh and Rachel Phua Sat, Jun 14, 2025, 2:00 AM5 min read ...

In 2019, according to a rundown of marketing dollars for the year, Fashion Nova spent more than $40 million on "influencer marketing." Late last month, Instascreener ran a piece highlighting the ...

Headquartered in Phoenix, Arizona, they provide full-service influencer marketing capabilities from strategy to partnership management to content development and implementation.

How cult brands like Crocs, Southwest see influencer marketing evolving Executives at SXSW described how the channel is affecting everything from campaign casting decisions to experiments with new ad ...

By 2021, the Dallas-based company had expanded into a global influencer-­marketing platform, rebranded as LTK (short for ­LikeToKnowIt), and earned a valuation of $2 billion.