CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

Although established brands benefit greatly from utilizing digital influencer marketing, it’s arguably the startups that have the most to gain from this form of campaigning.

Even though she’s been receiving influencer packages since 2021, Gates is still impressed by the novelty of it all: “I’m honestly just shocked I get them,” she said.

A tweeted invitation from then-Librarian of Congress Carla Hayden, teasing the world’s largest collection of a single instrument, did the trick. Lizzo’s scheduled tour turned into a three-hour visit ...

Later's 2025 Influencer Marketing Report surveyed over 1,000 creators and 200+ U.S. marketers and analyzed more than 2,500 ...

Marketers apprehensive of the prepaid model say the approach doesn’t improve marketing outcomes and comes with payment ...

Influencer and social-media marketing company Later said Friday that it had bought Mavely, a platform known for paying commissions to social-media creators for the sales they directly generate ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

Sky claims that 95% of UK adults saw the full campaign, which it says doubled awareness of Sky Glass.On launch, Bhurji estimated about 55% of marketing spend was going to above the line, while 45% ...

An influencer was left with burns after doing laser hair removal for over 10 years. So she turned to a more permanent ...