Once seen as a tactical extension of wider digital campaigns, influencer marketing has quickly established itself as a ...

Opinion: Dish Network senior corporate counsel Cassidy Merriam writes that addressing key issues such as exclusivity, ...

Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% plan on partnering with the same ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks ...

Influencer and social-media marketing company Later said Friday that it had bought Mavely, a platform known for paying commissions to social-media creators for the sales they directly generate ...