An important facet of any business plan is the marketing plan. The process of marketing includes finding, understanding and meeting the needs of the customer, as well as building the public ...

Machine learning has several uses in marketing—let’s discuss some of them below. • Customer Segmentation: Create divisions among customers based on their usage patterns, purchase histories ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone ...

Learn from leading practitioners about strategic issues, marketing methods and tactics, industry terminology and best practices. Take an introduction to marketing and marketing planning, the marketing ...

Here's how you can overcome the challenges of AI implementation. Marketing with Artificial Intelligence. Sounds fancy. And that’s the problem. The term is thrown around in marketing tool ad copy ...

This minor fits well with many degree programs and builds your knowledge for business careers like small business ownership, accounting, finance, and management. You’ll also develop important skills ...

The most effective marketing mixes constantly adapt to the ever-changing business environment. This could mean a business adapting their price, adopting new types of promotion, updating their ...

The marketing minor at Saint Louis University's Richard A. Chaifetz School of Business offers business and nonbusiness SLU students exposure to multiple areas in the field of marketing. Students are ...

The course provides an understanding of the core concepts and practices of marketing. The fourth number of the course code shows the level of the course. For example, in course 219206, the fourth ...