The IQOS ILUMA series offers two devices in Japan: IQOS ILUMA PRIME and IQOS ILUMA, available for pre-order on IQOS.com beginning August 17, 2021, and for purchase at stores on August 18, 2021.

Philip Morris International (PM) unveils the launch of IQOS ILUMA. These bladeless devices generate no smoke and combustion, and will strengthen the company's smoke-free portfolio.