Hannah Yun, Philip Morris Korea’s managing director, announces the launch of the IQOS Iluma i series in Korea in a press conference at Lotte Hotel in Jung District, central Seoul, on Feb. 5.

Seeking Alpha analyst Skeptical12 said the company is also planning to be able to sell IQOS ILUMA in the US in the back half of this year as well, after recently introducing IQOS technology on a ...

With the rebranding, the company signals a new chapter in travel retail, one that aligns with its broader mission of innovation, sustainability and a smoke-free future.

Regulatory challenges, including the EU flavor ban and pending FDA authorizations for U.S. IQOS ILUMA, remain key risks. ZYN supply constraints are expected to persist into mid-2025, potentially ...

The company’s first priority is supporting the continued success of IQOS through continuous innovation, focusing on maximizing user growth with the rollout of ILUMA and advancements in devices ...

Every few years, there will be some major innovations being brought to the market, but not necessarily it has to be the way as we have done it with IQOS ILUMA. Then the one technology deliberately ...