And now, Jaguar has presented what might be the boldest reimagining yet, complete with a brand new logo, wordmark and typeface. During a media briefing today, Jaguar unveiled what it calls an ...

Managing director Rawdon Glover claims the brand “could never have” expected the scale of response it received upon launching ...

Its purpose is to initiate the brand's aspirations while the production Type 00 was under development. The campaign includes the introduction of a logo typeface that spells out Jaguar, a new logo ...