Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

which will act as a “fire break” as it moves towards becoming a fully electric luxury brand. The new bespoke logo, written as ...

A Top 10 list outlining the 10 most iconic car logos, including their genesis, their history, and their evolution though the ...

Jaguar's ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...

"A brand refresh and a rebrand serve very different purposes, and understanding that distinction is key," Ljubica Jovanova, ...

The font, the new logo that replaces the growler ... is years ahead of anything that legacy European brands can achieve. My fear is not that Jaguar’s rebrand has ripped up, thrown away ...