At first glance, Jaguar's new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is largely due to its bright pink color (it also comes in blue). On first ...

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.

However, pink is a color associated with Miami, where the launch is taking place, and the blue echoes the Opalescent Silver Blue that was a hallmark of E-Type Jaguar sports cars in the 1960s.

Type 00 in all its pink and blue glory ... What I do care about is that Jaguar remains on life support. Type 00 and the cars created from it (spoiler alert, this isn't the production car) have ...

The British car manufacturer set out to create something “bold, dramatic and fearless”. As THE FACE found out when it joined ...