Then, the crackers slowly began to gain popularity in Japanese cuisine. The name "senbei" first appeared shortly after in documents around 737, and the Japanese rice cracker was born. The original ...

Read More: 10 Must-Watch Movies About Travel to Inspire Wanderlust Senbei are traditional Japanese rice crackers that come in a variety of flavors, from savory soy sauce to sweet honey.

Lekh Raj Juneja is not your average rice cracker company CEO. Born in India, he came to Japan to study fermentation science and ended up leading a Japanese pharmaceutical firm. Last year he was ...