Since its 1974 debut in Japan, cute cartoon cat Hello Kitty has comforted millions, and made billions for Tokyo-based Sanrio ...

But kawaii isn’t just about looks. It’s about things that feel soft, sweet, and playful, like big eyes, tiny hands, and cartoon-like charm. In Japan, kawaii can be spotted everywhere from ...

In Japan, ‘cute’ is a big deal ... Every product, business and even government department has some kind of cartoon mascot. Kawaii is to be charming, child-like, innocent, and of course ...