Musician and designer Hiroshi Fujiwara is one of the pioneers responsible for creating modern Japanese streetwear by fusing high fashion, music, skateboarding culture, and art. Having spent a few ...

Founded in 1993, BAPE became an icon of streetwear by blending Japanese craftsmanship with hip-hop culture. The brand’s strategy, based on a scarcity model that met only 10% of demand, helped create ...

because here are 10 Japanese brands you need to have on your radar ASAP. Pro-Tip: Best homegrown streetwear labels to check out. It's been a couple of years now since the Japanese apparel giant ...

During his study period, he founded the Undercover brand with his friend and classmate, Nigo (who now heads the Japanese streetwear label A Bathing Ape). Following his graduation in 1991, Takahashi ...