Bourbon brand Jim Beam has released a TV campaign to promote its new product Devil’s Cut. Created by StrawberryFrog New York, the advert will begin to air this week across the UK, highlighting ...

The first TV spot for Jim Beam Devil’s Cut -- also just the second television ad in the Jim Beam brand’s history -- began airing on March 5. The new 30-second spot shows a 20-something male ...

At Jim Beam, they call the wood-trapped bourbon – and there's a surprisingly large amount in there – the devil's cut. I suppose it could also be called a sour point with Kentucky accountants.

AUSTRALIA - Jim Beam is launching its Devil's Cut & Cola ready-to-drink mix with a multi-million dollar integrated campaign that kicks off during this weekend's Australian Football League and National ...

Devil’s Cut, the final drop of Jim Beam squeezed from the fermenting barrel, is the focus of a new ad to mark the launch of its ready-to-drink Devil’s Cut & Cola.Created by Sydney agency The ...

Beam Global Spirits & Wine Inc., which makes Jim Beam Bourbon whiskey, has created what it brands Devil’s Cut bourbon. The new, premium bourbon combines extra-aged, six-year Jim Beam Bourbon and ...

Jim Beam whiskey has long been cast as the drink of choice for the hard-living set in films ranging from "Easy Rider" to this ... such as French oak-finished Maker’s 46 and Beam Devil’s Cut, ...

The liquid, which takes on the natural elements of the wood, is added to six-year-old Jim Beam Bourbon and bottled at 45% ABV, resulting in a deep, bold Bourbon, both in taste and colour. Aimed ...

If you've ever been to a whiskey distillery, you are probably familiar with the term "angel's share." If you haven't been to a whiskey distillery, what the heck is wrong ...