During the tumult of the Mexican Revolution, the rising tequila magnate José Cuervo quietly built a commercial empire around ...

A new book, Tequila Wars, José Cuervo and the Bloody Struggle for the Spirit of Mexico, by journalist Ted Genoways, pieces together Cuervo's crusade to modernize and export the alcoholic spirit made ...

Tequila is unique in its versatility. Open-air fermented blancos can have the wild essences of mezcal, while extra añejos are ...

As tequila tops global sales charts, a new book uncovers the spirit’s revolutionary roots and the family feuds that shaped ...

pieces together Cuervo's crusade to modernize and export the alcoholic spirit made from the blue agave plant. "He was a real person born in the Tequila Valley in the late 19th century and someone ...