“These are dresses you can wear for multiple occasions,” Garay-Stanton says. “It’s not like, ‘Oh I just wore Jovani for my prom and I’m never going to be able to wear that brand again.

Jovani’s options have blurred the line too ... When you can wear anything to prom, you can wear a prom dress to anything. This trend aligns with the dissolving of generational boundaries ...