(When the Jean Patou brand was acquired by LVMH from Designer Parfums, the sale included the ability to use the name Joy for a Dior fragrance fronted by Jennifer Lawrence.) Henry is no stranger to ...

A century ago the French designer Jean ... license. Joy, the fragrance in question, is one of the reasons the world’s largest luxury conglomerate acquired a majority stake in Patou in 2018.

According to Jean Patou himself, in each 30ml bottle of Joy, there are exactly 336 roses and 10,600 jasmine flowers, a fact which its creator, Henri Alméras, used to justify the perfume’s high ...

The label, founded in 1912 by designer Jean Patou, a contemporary of Coco Chanel, was of late solely focused on its fragrance business. It is best known for its "Joy" perfume. LVMH, the world's ...