Jamba Juice is changing its name to just "Jamba."; The chain launched a new menu, logo, and website on Thursday, and it plans to remodel all of its more than 800 franchise locations within 18 months.

After many sleepless nights wondering what to even call my e-juice business, my co-founders father’s nickname, Beard, was suggested. We then had to come up with a logo design that matched our name.

The design brief currently making the rounds of the Web, suggests that, if done right, the new Pepsi logo will likely lead to The Rapture that Evangelicals promise is coming.

If this story rings a bell, you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, an orange with a straw poking out, with a minimalist design featuring a glass of orange ...

A few weeks ago, shopping for my family at the supermarket, I did a double-take in front of the juice display. My standby, Tropicana Orange Juice (with Some Pulp) was no longer there. In fact, I ...