Walter Käch's 'Lettering' is cult classic design book whose ripple effects can be seen in some of the biggest brands of today ...

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Likewise, print shops and stationers are often asked for special designs requiring calligraphy and because the majority only offer machine-printed calligraphy, there is a great opportunity to ...

Repetition Using repeating patterns or shapes can add interest - for instance, using a certain shape or line type as the basis for a lettering design. Negative space The empty space between ...

He soon enrolled at the Workshop School of Advertising Art in New York City under Paul Standard, where he studied layout, design, typography, and calligraphy.