Adidas, Kanye West

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...
After Adidas broke its partnership with Kanye West over his antisemitic views, it had 1.2 billion euros worth of Yeezy sneakers gathering dust in warehouses. Adidas is the latest sportswear ...