CPG Insider: Tell us how Keebler fits into the cookie landscape these days. Alicia Mosley: When we acquired the brand in 2019, it didn't have a lot of personality. It had remained very dark ...

We Keebler elves can't wait to venture out of the forest and bring the magic of the Hollow Tree to cities near you...Goodness, I can't remember the last time I was so excited about new cookies!

The Keebler Company was founded nearly 172 years ago, but the most famous part of its brand is a third as old: its eponymous elf characters were created by Leo Burnett Worldwide in 1968. Keebler, ...

Keebler is sweetening up the season with a new cookie flavor fans are calling "so nostalgic" and "delicious." The iconic Hollow Tree Elves must've spent the winter hibernating indoors, baking up ...