Kellogg's Krave's launch engaged with its target audience through a Facebook treasure hunt game that took players out to retailers and events to find hidden chocolate. For FMCG marketers hoping to ...

WK Kellogg introduced glazed donut-hole-inspired cereal in three flavors: Frosted Flakes, Apple Jacks, and Krave, part of an attempt to recover US market share. This sort of innovation ...

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