LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, released photos of its new doll in the likeness of NBA legend, activist, ...

The Barbie Signature LeBron James Kenbassadors doll -- the first Ken doll of a professional athlete -- will be available for $75 starting after midnight EDT Monday at select Target stores and ...

Basketball icon LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel on Wednesday announced that the influential Lakers star would be the first professional male athlete to ...

Little fraily little fellow. Nah, that’s dope.” Mattel senior vice president Krista Berger noted that Ken is Barbie’s longtime best friend and supporter. “We are excited to bring fans a ...

We might be getting an answer to these (unanswerable) questions as Mattel — the company behind the world-famous Barbie doll franchise — unveiled a Ken doll stylized as James on Wednesday.

Mattel, the makers of Barbie, announced on Wednesday that the Los Angeles Lakers superstar will be the first professional athlete to get his own Ken doll in his likeness. James will become Mattel ...