Exact match keywords mean you want to advertise when the user’s query has the same meaning as your keyword. If you don’t pick a match type, the default is broad match. The evolution of exact ...

Round 2: Phrase vs. Modified Broad. There was a total of 146,698 keywords that had both phrases and modified broad match types assigned. Here’s how they performed in the SERPs: ...

Google AdWords Keyword Match Types and Negatives: The Ultimate Guide . Mastering keyword match types is critical to PPC advertising success. There are several different match types: broad match, broad ...

Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to ...

During Google’s Search Ads Week, the company offers an inside look at how its keyword-matching system operates. Google has released a comprehensive 28-page guide detailing how the system selects ...

It had just two match types (standard and advanced), while Google had what we currently have (exact, phrase, and broad; although for seven years, they also had broad match modified).

Google Ads has recently announced that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase match keywords. For bigger advertisers, ...

Google said, "starting January 19, the recommendation can include keyword across different match types." Google said you can view the match type reports to see this by clicking on "Segment" on the ...

So there does not seem to be a bug where Google is ignoring the exact match and opting the other match types. If you have an exact match keyword that is identical to the search term, this keyword ...

Today, we’re discussing exact match keywords – the intuitive and the not-so-intuitive facts you need to know about how keyword match types work today. I’ll cover: What are keywords?