Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Logos are odd things – they’re almost never the reason consumers choose a product, but almost always key to identifying a company or product. Consumer relationships with logos can be a lot ...

For those who have suffered from the company’s inability to enforce its community standards, the logo is certainly no longer a neutral harbinger of open conversation. What do you think ...

Right? If you own or manage a business, you know that I’m drastically understating the job of a logo. And you know that logo design is far more than the sum of its parts; a logo can make or ...

Did you know these logos have hidden messages? As consumers, we see company logos daily ... stopped and really looked at them? There’s more to them than meets the eye. Turns out, many companies ...

Nike paid $35 for the swoosh. To design the perfect company logo, you don’t have to spend tons of money. You do, however, have to spend time and energy carefully considering what you want your ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

The core can be a company, product, event or anything else." But a logo can be a little more mysterious ... the other is diversity. You want a whiskey to look both similar and different to ...

Everyone recognizes Amazon's famous logo. But did you know there are three different symbolic messages tucked within it? We picked 17 tech company logos that have hidden, subtle, or otherwise ...

In 2022, the company unveiled a new logo (its first major refresh since 2006), but you can still spot the ... But by now we should know there’s more than meets the eye when it comes to a zoo ...