Veteran hip-hop MC and actor LL Cool J has always been known for his flair for fashion and was pivotal in helping clothing brand FUBU blow up in the 90’s. The “I’m Bad” rapper has ...

LL Cool J, who is also from Hollis, to wear the fledgling clothing line. By 1999 company revenues had reached over $200 million per-year and the company grossed an estimated ...

“The LL Cool J name is a brand I have been building for 25 years and I didn’t want to do this line with just any store. I wanted to wait until I felt comfortable enough to take the leap.” ...

LL Cool J is taking his love of Hip-Hop and fashion to the next level with the announcement of his new clothing line, “Hip-Hop Is Essential.” Launching late last week, Rock The Bells, the ...

Like Will Smith, LL Cool J has transcended the title “rapper.” The Queens native is also film and TV star, a spokesperson for the Fubu clothing line and an author.

In 1992, John, 46, co-founded the FUBU sportswear clothing line on a $40 budget while he was living with his mother. He believes that someone who starts a business when they are broke –- that is ...

LL Cool J continued, ... "They’re gonna say when it comes to Fubu, ‘Yo, this guy introduced the whole idea of putting clothing lines. Even before that, he did Troop.' ...

LL Cool J has sold millions of albums and made a name for himself in fashion, films and television. He continues his success as the host of the 54th Annual Grammy Awards, February 12 on CBS.