For example, my friend Robert likes labels with silver type but won’t buy a bottle if there are “snakes, frogs or shoes” as part of the design, no matter how good the wine inside may be.

Photoshop CS6 Extended tutorial showing how to design your own fruit crate label, plaster it onto a wooden crate and then weather it with abrasions, rips and scratches. Fruit Crate Label PSD file ...

When we’re changing to a lighter-weight bottle, we find that adding other quality cues to the label design can help maintain the perceived quality. We’ve been exploring alternative materials ...

There is no other text, no vintage or varietal or appellation, on the front of the bottle ... at CF Napa Brand Design. Schuemann literally wrote the book on wine-label design, and his firm ...

Discover how to create eye-catching product labels that stand out in beauty, food, and household categories. Learn design ...

A carefully crafted label can make us think the bottle is way more expensive than it is, and it can boost our enjoyment of the wine itself, says David Schuemann of CF Napa Brand Design ...