LeBron James continues to expand on his ongoing partnership with Sprite with his exclusive Sprite 6 Mix flavor. The beverage company and 24-hour convenience store chain 7-Eleven announced on ...

LeBron James has had limited edition shoes and even a limited edition gum, and now he'll have his own limited edition drink. Sprite announced on Wednesday that it would be releasing Sprite 6 Mix ...

LeBron isn't the first NBA player to get his own soda, either: last summer, Shaquille O'Neal released "SODA SHAQ" in a partnership with Arizona Beverage. LeBron's 6mix can only be better.

ATLANTA – 7-Eleven Inc. is introducing a new, exclusive flavor to its Slurpee all-star roster: Sprite 6 Mix by LeBron James. Inspired by the first, limited-edition Sprite flavor, developed in ...

LeBron James' edition of Sprite, previously known as the Sprite 6 Mix, has been on shelves for about a year and it's already getting a new name and look. ESPN's Darren Rovell revealed the new ...

LeBron James has finally trumped Michael Jordan. Unlike Air Jordan who only endorsed beverages, the two-time NBA champion has collaborated with Sprite to create his own flavor, Sprite 6 Mix by ...

I’m not usually a fan of advertising, especially the kind that tries to go all meta but sort of falls on its face. But this ... this my friends, is different. Or at least, much, much better. LeBron ...