LeBron James, arguably the best basketball player of his generation and among the greatest sportsmen of all time, has ...

In 2003, James began his partnership with the company by signing a record-breaking $87 million contract. In 2015, LeBron signed a lifetime deal with Nike, which is estimated to be worth over $1 ...

NBA legend LeBron James is currently one of the few professional athletes who are also billionaires, according to Forbes. But ...

Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from ...

LeBron James calls for the return of festive Christmas Day NBA uniforms, once a beloved tradition among players and fans.

"Reebok had drawings of its LeBron James shoe – Nike had nine pairs already built ... Reebok offered the most money, a $100 million-plus deal over six years, and a $10 million signing bonus ...

LeBron James and Nike team for the Nike LeBron 22 "Mogul." Check our Sneakers news for more upcoming releases and breaking content!

LeBron James urges the NBA and Nike to bring back Christmas Day jerseys ahead of the Lakers' matchup against the Warriors.

NBA great LeBron James’ media company ... A year later, they added RedBird, Nike and the owners of the Boston Red Sox to their investor group in a deal valuing the business at $725 million.

If Bronny James hasn't lived up to his preseason hype on the court, he has definitely lived up to it off of it with jersey ...