LeBron James, who often incorporated reading a good book or two during his ... who are sure they have the upper hand in the viral meme. Daniel Chavkin is a Digital Content Producer for The ...

LeBron James has spent years proving his critics ... where he humorously addresses the memes about his reading habits. The ad, which also features celebrities like Jimmy Fallon and Shakira ...

LeBron James ... In many ways, James has proven those critics wrong, and this year, he's even poking fun at one of the biggest running jokes at his expense: his reading habits.

Instead of ignoring the memes, LeBron James leans into them in the new Royal Kingdom commercial. The ad takes a mock-documentary approach, with a gamer accusing James of lying about reading 23 ...