Using lean product development, it has grown to a multibillion-dollar company that is still growing at 30% YOY today. Lean is a manufacturing philosophy that Toyota developed in the 1940s.

Instead, marketers need to take a page from lean product development and begin creating Minimum Viable Campaigns (MVCs). Rather than wait until a massive multichannel launch is perfect ...

Additionally, after a case study about my company, a product development and engineering firm, was featured in the book, we have continued to rely on lean startup methodology to guide our efforts ...

Lean product development techniques, a second-generation approach that many companies have adopted in recent years, minimize waste and boost efficiency, but they also lock in product attributes too ...

How Harley-Davidson Drove Top-Line Growth and Profitability with Revolutionary Lean Product Development." Oosterwal, who worked for nine years at Harley-Davidson and followed that with a stint at Sara ...

Key Points Working with highly regulated industries can pose a real challenge for Lean Six Sigma rollouts. Senior leadership ...

The Lean software development methodology has gained a lot ... which leads to faster product delivery times, lower costs, increased profits, and better customer satisfaction.

And yet their names are written in history as the Fathers of Flight. Use these Lean lessons from the famous duo to make your product development more efficient.

Among the new product announcements contained in that ... According to “The Art of Lean Software Development,” which I discussed last month, Toyota has been practicing Kaizen for 50 years ...

You don’t want to spend scarce development resources to validate the idea. Lean UX will help you break down the idea into testable hypotheses to see if there is a marketable product. For example ...