What is the story behind Leeds United's ’smiley’ badge? Back in the 1970s, Leeds United were not only one of the best teams in Europe, but also trailblazers when it came to kits and marketing.

Leeds United have unveiled their new club crest and the general reaction, to put it in the kindest terms possible, has been of intense mockery. Ditching the "white rose" badge they've sported for ...

Leeds United’s badge: Inspired by a bottle of wine and Italy at Euro ’96. Phil Hay. Sept. 15, 2022. ... Leeds United stumbled into this minefield in 2018 when they tried, ...

Leeds United scrap 'salute' badge after fans' fury... and supporters will help design the new one. Leeds have scrapped the much-mocked badge designed for the 2018-19 season; ...

Leeds United is a proud club. But their fans aren’t so proud of their team right now. The Yorkshire club -- three times champions of England who have been outside of the Premier League since they were ...

Having LEEDS UNITED emblazoned across the front of the badge is also a problem. It’s in a proud font but it smacks of a brand shouting too loudly to be heard. It suggests an admission that ...

Leeds United's existing crest will be replaced by a new one for the 2019-20 season. Ryan Browne/Getty Images. Leeds United supporters will vote on the design of a new crest for the club's 2019-20 ...

Leeds are a monster of a club when it comes to commercial power in the Championship, the second tier of English football.Their kit revenue for the 2022-23 season ranked as the 16th-highest in ...