A full-sized 1.79-ounce Twix bar comes in two pieces, side-by-side -- one comes on the left side, and the other comes on the right side. This arbitrary packaging has inspired a mock-divisive ad ...

The claim that “Left Twix” and “Right Twix” are different originated from a marketing campaign that began in 2012. In reality, the two bars are the same. An oft-repeated claim about the ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

Within the U.S. confections category, Twix was a relatively small brand. The franchise was ranked ninth behind behemoth brands like Reese's (first) and M&M's (second), each generating nearly five ...

1. Preheat your oven to 350. Line a 9x9 baking dish with parchment paper. Use a hand mixer to beat the butter with the brown sugar until creamy. Mix in the vanilla and egg until smooth. Carefully ...

The whole Left Twix and Right Twix thing is likely a long-running marketing tactic. The Daily Dot also reached out to Twix’s parent company, Mars, via email. Advertisement.

Whether it's a single pack or bag of mini candies, labels of "Left" and "Right" can be found on Twix bars, leading to questions if the two sides of the same bar are actually any different. Stream ...

The "history" behind the Left Twix and Right Twix is chronicled on the candy's website, telling the story of two brothers who were collaborators-turned-rivals, splitting the candy they once ...