Carter, who lives in Cambridge, Mass., and grew up in London, says he has created type by every means historically possible. His father, Harry Carter, was a typographer and a type historian.

You make font choices every day. You pick type designs each time you use a word processor, read an e-book, send an email, prepare a presentation, craft a wedding invite and make an Instagram story.

What it is: Loose, very feminine script that looks like it was done with a brush. This kind of font or calligraphy has a ton of bounce, meaning the letters don’t all sit on the same baseline ...