That's the strategy credit card company Mastercard is taking with its logo. In a move to make the ... of #iconography standing alone," tweeted design, branding and communications professional ...

The designers argued that the new logo lacked a connection ... to represent Jaguar’s brand of “exuberance.” They also expressed concern that the design bore similarities to other brands ...

Monogram logos ... letters—they represent a brand’s essence in a clean, minimalist form. Here’s why they can be incredibly effective: While monogram logos are minimalistic, their design ...

the brand’s logo was the name written in a smooth rounded sanserif font in lowercase, in blue – the font, I suppose, to communicate informality (compare that to IBM, always in bold letters ...