The denim giant is over the rainbow. We’ve become accustomed to seeing rainbows as a symbol of Pride. But for Levi’s 2025 Pride collection, the brand’s LGBTQ+ designers wanted to shake up ...

Black denim coordinates include the Levi's Pride Icon Skirt and the Pride Denim Moto Jacket. The Pride 468 Loose Shorts comes in a vintage light wash and has a black and pink tab on the back pocket.

Levi’s, which invented the blue jean in 1873, is woven into America’s history. Once the uniform of cowboys and miners in the American West, the company’s denim went on to be worn by ...

Levi's didn't invent denim, but it did invent blue jeans as we know them today. The 170-year-old retailer has weathered world wars, the Great Depression, and the cyclical nature of fashion.

The Levis logo is as recognisable a global brand as the likes of Coca-Cola, Apple, Nike but what do the symbols on the back of each pair of denims mean ? Always original. Since 1873.

A social media post claimed Levi's jeans' "two horse" logo was a racist symbol representing a slave's being killed. Dan Evon Published Feb. 10, 2016 ...

As Levi's have shown over the years, ... Levi’s remained emblematic of the counterculture era throughout the 1960s and 1970s, with flared Levi jeans being a staple symbol of the hippie movement.

For serious denim collectors, wearing a certain Levi’s tab can be the ultimate status symbol. The label’s Orange tab, for one, is a holy grail for 1960s-era flared jeans; the Silver tab ...

Levi’s has been the first name in denim for over 150 years, and by now they occupy a rare space in the menswear psyche. (When you think of jeans, you probably think of theirs.) In 2023, the ...