Halfway through the three-hour set at Tottenham Hotspur Stadium, Beyoncé debuted a new Levi's look during "Texas Hold 'Em," ...

Beyoncé teamed up with Levi’s again for another commercial ... brings it full circle—infusing her modern-day cowboy aesthetic with timeless denim appeal. As excitement grows for her upcoming ...

On April 14, Levi’s and Beyoncé debuted the third chapter ... In the new installment, Beyoncé leans even further into the Americana aesthetic that’s become synonymous with the Cowboy Carter ...

Queen Bey is giving Levi’s brand a lift ... “We can expect a resurgence in western style this year as a result of the aesthetic playing a prominent role in pop culture – on the stage ...

As Beyoncé’s Cowboy Carter song “LEVII’S JEANS” goes, “Boy, I'll let you be my Levi's jeans / So you ... she adopted a silver cowboy aesthetic and asked fans to attend her concerts ...