After 9/11, people told the Jacobs brothers life wasn't good any longer. They responded with a shirt bearing a stylized American flag above their brand. Customers bought it up, and though the ...

Scrolling through an online sale recently, I was shocked to come across a batch of “Life Is Good” T-shirts. If you’re not familiar, the brand makes apparel featuring various upbeat designs ...

Inside the cavernous building in New Hampshire where Life Is Good prints and ships thousands of T-shirts and other branded apparel every day, the Boston company’s ethos is spelled out in giant letters ...

Bert (left) and John Jacobs started selling Life is Good T-shirts in the early 1990s. In 1990, Bert and John Jacobs joked that they would "go where no T-shirt guys had gone before." The brothers ...

If not for the very open ears of its founders, T-shirt company Life Is Good wouldn’t have grown into a multi-million dollar business with a nonprofit arm focused on helping children overcome ...

One of the two founding brothers, Bert Jacobs, spoke to FOX Business' Connell McShane on Wednesday about how their company Life is Good formed ... started hawking T-shirts in downtown Boston ...

Can fostering a culture of optimism among consumers drive t-shirt sales and help kids in need at the same time? The folks at Life is good are banking on it. Welcome to the glass-is-half-full company.

Life is Good was founded in the the fall of 1994 by brothers Bert and John Jacobs. They had spent the previous five years traveling up and down the East Coast selling t-shirts to college students.

After 9/11, people told the Jacobs brothers life wasn't good any longer. They responded with a shirt bearing a stylized American flag above their brand. Customers bought it up, and though the ...