Singapore's Minister of State for Trade and Industry Lee Yi Shyan officiated at the opening of Li-Ning's badminton flagship store in Singapore, its first store in Asia outside China.

China-based sports goods company Li Ning has opened its first flagship store in Singapore, marking the group’s expansion into the south-east Asia badminton market.

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Li Ning opens first flagship store outside China SINGAPORE - Chinese sportswear brand Li Ning will bank on badminton as its vehicle for expansion outside the mainland, announcing its plan to launch 70 ...

The opening of the store, which features high-class badminton racquets and sports shoes, will also be attended by top Li-Ning executives from Singapore like executive director Mahender Kapoor.

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SINGAPORE - On the back of the launch of its first flagship store in the city-state, leading Chinese sports brand Li Ning has launched a brand awareness drive in Singapore.

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HONG KONG -- Chinese sportswear and equipment maker Li-Ning has installed a huge "Hello, Hong Kong!" sign in the city's iconic shopping and entertainment district Tsim Sha Tsui for a flagship ...