but it wasn't just about love. Bassetts Liquorice Allsorts arranged the marriage to help flog a new variant of the classic treat, with red liquorice instead of black.

Bertie Bassett, the sweet favourite mascot of generations of Britain's children is being joined by a new friend called Betty in a bid to boost sales of Liquorice Allsorts. Confectionery giant ...

Bassett's Liquorice Allsorts (LAS) is a brand that, apart from a short respite during the early 1970s, had been in continued decline since sales hit an all-time high in the... We’re long-term ...

UK confectioner Cadbury will launch Bassetts Red Liquorice Allsorts this month, the company revealed today (2 February). Bassetts Red Liquorice Allsorts contain red liquorice and will replace ...