John gave details on why Google’s algorithm treated plural keywords differently from singular. A publisher related that a client’s site ranked different sections of a site for singular and plural.

In other words, they’re singular and plural at the same time. And since verbs are supposed to agree in number with their subjects — one cat is, two cats are — the roughly 200 collective ...

Subject-verb agreement means that your verb must be conjugated, or changed, to fit (or agree) with the subject. Subjects can be singular or plural. Think of singular and plural as mathematical ...

What We Know About Plural Keywords And Search Intent. During my career, I’ve noticed a pattern: Singular keywords are often informational, whereas plural keywords tend to be part of a buyer’s ...

3. Use and ES and no apostrophe to form the plural of a family name that ends in S, Ch, Sh, X or Z. “We’re visiting the Walshes this Christmas” is correct.

You will not find a singular kudo in our pages (a back-formation of the Greek kudos, which is singular however much it may look like an English plural). Nor should you see a criteria or a phenomena .