The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on ...

While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...

Google is changing its mobile operating system’s branding by adopting “Android” with a capital A instead of all lowercase letters. The company is also updating the bug droid logo to a 3D avatar.

Timed to Sunday's Critics Choice Awards, The CW is unveiling a new branding look that drops the "The" from its logo and embraces a color palette it calls 'hot sauce.' ...

Neither the university name nor any institutional marks may be locked up or combined with any other design element or type to create new logos or marks. Specifically: It is not permissible to separate ...