As part of a renewed effort to separate Range Rover as a distinct brand from JLR and not simply a model line of Land Rover ...

It all ties back to one design tweak from 1969. Today, Coca-Cola has one of the most iconic brand identities in the world—so ...

So how does a company decide on the shape it will use for its logo? Designers are taught that circles are graceful and their curves are seen as feminine, warm and comforting. Angular shapes on the ...

Textual logos use recognizable words as the logo (example: Walt Disney). The words appear in unique fonts, shapes and sizes. Illustrated logos are an illustration used as a logo (example: Pepsi ...

The Black Flag logo is sort of like the Coca-Cola script: it’s been subverted and remixed so many times, it’s become bigger than its original intended use. Now, thanks to a mini-documentary ...

Use the "Shape" tool to make the background element of your logo; select an oval or rectangle, as you see fit. Hold down the "Shift" key as you drag the shape to make it a perfect square. Make it ...

A new study from University of Oregon and University of Cincinnati reveals that a logo’s color can influence whether consumers think a brand is ethical or not.